Product categories
The taxonomy is deliberately broad — physical and digital sit side by side, because the question “is this actually European?” applies the same way to a frying pan and a cloud region.
Software & cloud
Cloud services, productivity software and developer tools built and hosted inside the EU.
- Email & calendar2European email, calendar and contacts providers that keep your mailbox under EU jurisdiction.
- Cloud storage & file sync1File storage, sync and sharing services hosted on European infrastructure.
- Cloud & hosting2European IaaS, PaaS and web hosting providers — the layer underneath everything else.
- Productivity & office1Documents, spreadsheets, notes and project tools built by European vendors.
- Messaging & meetings1Chat, video calls and team communication from EU providers.
- Search & browsers4Search engines, browsers and maps developed in Europe.
- Security & privacy2VPNs, password managers, antivirus and identity tools under EU jurisdiction.
- AI & machine learning1European AI models, assistants and ML platforms.
- Analytics & marketing0Privacy-friendly analytics, CRM and marketing software from the EU.
- Developer tools2Code hosting, CI, monitoring and other engineering tooling made in Europe.
- Fintech & payments0European payment processors, banking and finance software.
- Media & entertainment0Streaming, music, reading and gaming services from European companies.
Hardware & electronics
Devices, components and electronics designed and, where possible, assembled in Europe.
- Smartphones & tablets1Phones and tablets designed in Europe, with their assembly origin spelled out.
- Computers & peripherals0Laptops, desktops, keyboards and accessories from European makers.
- Audio & headphones0Speakers, headphones and studio gear built by European manufacturers.
- Networking & smart home0Routers, sensors and smart-home hardware engineered in the EU.
- Components & semiconductors0Chips, boards and electronic components produced in European fabs and plants.
Home & living
Appliances, furniture, kitchen and household goods produced in the EU.
- Home appliances1Washing machines, ovens and other white goods manufactured in the EU.
- Kitchen & cookware1Pots, pans, knives and kitchen tools made in European factories.
- Furniture0Chairs, tables and storage produced in European workshops.
- Cleaning & household0Detergents, cleaning products and everyday household supplies made in the EU.
- Personal care & cosmetics0Skincare, hygiene and cosmetics formulated and produced in Europe.
Fashion & textiles
Clothing, footwear, bags and textiles manufactured in European workshops.
Food & drink
Food, beverages and ingredients produced and processed in the EU.
Mobility & outdoor
Bikes, vehicles, sports and outdoor equipment made in Europe.
Industry & materials
Machinery, tools, materials and B2B equipment from European manufacturers.